Some of the links you find on icecasino.sartaj-london.co.uk are affiliate links. This means that if you click through and go on to register or deposit at an online casino, Sartaj London may receive a commission from that operator. We want to be completely upfront about this. That commission comes entirely from the operator's side — it never adds any cost to you, affects your bonus eligibility, or changes the terms you receive in any way.
What Affiliate Links Are
An affiliate link is a tracked URL that tells an online casino where a new visitor came from. When you use one of our links to visit Ice Casino or any other operator we review, a small tracking cookie is placed in your browser. If you then create an account and start playing, the casino knows to credit Sartaj London with a referral. Think of it as a finder's fee paid by the casino — not by you. This is a standard, widely used practice across the online casino review industry, and we believe you deserve to know exactly how it works.
How We Earn
The table below shows the most common scenarios in which Sartaj London may receive a payment, and what — if anything — it costs you.
| Action | Who Pays | Cost to You |
|---|---|---|
| You click a review or casino link on icecasino.sartaj-london.co.uk | No payment at this stage | None — £0 |
| You register a new account at a recommended casino | The casino operator | None — £0 |
| You make a deposit and play real-money games | The casino operator (revenue-share or CPA) | None — £0 |
| You claim a welcome bonus through our link | The casino operator | None — £0 (same bonus terms apply) |
How This Affects Our Reviews
The honest answer is: it doesn't. Sartaj London maintains full editorial independence. Our rankings and recommendations are not for sale. No casino can pay to receive a higher score, a more favourable headline, or a place on our recommended list. If a casino performs poorly in our assessment — weak licensing, slow withdrawals, predatory bonus terms — we say so clearly, regardless of any commercial relationship. We also review and recommend casinos that do not have an active affiliate agreement with us, because our primary obligation is to give you accurate, useful information.
Our Review Methodology
Every casino featured on icecasino.sartaj-london.co.uk is evaluated against the same consistent set of criteria. Our reviewers look at:
- Licensing and regulation — valid UKGC licence and responsible gambling compliance for GB players
- Bonuses and promotions — fairness of wagering requirements, clarity of terms, and real value to players
- Game selection — variety, software providers, RTP transparency, and mobile performance
- Payments — accepted deposit and withdrawal methods, processing times, and fee structures
- Customer support — availability, response quality, and resolution speed across live chat and email
FTC & Regulatory Compliance
In accordance with the Federal Trade Commission's guidelines on endorsements and testimonials (16 CFR Part 255) and comparable UK consumer transparency standards, Sartaj London discloses all material connections between this website and the operators it reviews. Any page on icecasino.sartaj-london.co.uk that contains affiliate links should be understood to potentially generate revenue for this site. This disclosure page serves as our site-wide statement of that relationship.
Your Choice
You are never obliged to use our links. You can navigate directly to Ice Casino or any other operator by typing their address into your browser. You will receive exactly the same service, the same games, and the same promotions either way. Our links simply allow us to keep icecasino.sartaj-london.co.uk running and our reviews free to access.
Questions
If you have any questions about our affiliate relationships, how a specific review was produced, or anything else on this disclosure, please get in touch. You can reach the Sartaj London editorial team directly through the contact page at icecasino.sartaj-london.co.uk. We aim to respond to all queries within two business days and are committed to being as transparent as possible.